About Santa Fe

Located on the Santa Fe Plaza, heart of the city's historic downtown, it is our original store. Its snack bar and products for every day needs make it a busy, all day gathering place for locals as well as tourists. We serve over 300,000 customers each year. Sales top 625 per square foot!

Our Five & Dime General Stores are reminiscent of an old five and dime or five and ten cent store. Five & Dime stores carry souvenirs, cold drinks, band-aids, sunglasses, snacks, toys, non-prescription drugs, sunscreen, cosmetics, office supplies, school supplies, batteries, post cards, tote bags, hats, tourist items, clothing items, travel items and everyday convenience store necessities. Please, browse through our stores at your leisure....