MARKETING YOUR HOME WITH MARION SKUBI
When you list your home with us you can expect creative marketing, diligence, attention to detail and exceptional service.
Our approach is to provide you with the best information available and the most professional advice – from start to finish.
We help you set a competitive price by providing a complete market analysis, including recently sold comparable homes and “the competition.”
We develop an individual marketing plan for your property.
We will help your “stage” your home, help you to edit or add or just rearrange to show your home in its best light.
We believe that marketing is crucial to your success and dedicate an extremely aggressive amount of our budget to direct marketing efforts on your behalf.
Within days of listing with us, a professional photographer will photograph your property and complete virtual tours. These will be used for your color brochure, print advertising and website placement.
We produce professional quality color brochures highlighting your properties special features. These brochures will be given to prospective purchasers at showings, sent by mail as follow-up to inquiries, and distributed to other brokers.
We recognize the importance of the Internet in our marketing efforts. Your buyer is 3 times more likely to see the home he buys on the Internet than in any print media. So your property will appear on my web site, MARIONSKUBI.com, on the Sotheby’s Santa Fe web site, SantaFeSIR.com, Sotheby’s International website, Sothebysrealty.com, and as an “enhanced” listing with multiple photos, virtual tours and property details on REALTOR.com.
But, we leave no stone unturned. Our print advertising includes placement on a rotating basis in the Sunday real estate section of the New Mexican on the Sotheby’s pages. You will be included in my full page, front section, color advertising in the Real Estate Guide. You will be featured in Showcase, Sotheby’s twice a year table top magazine and collateral publications such as North by Northwest, The Las Campanas Portfolio, and The Eastside. You will be included in my quarterly newsletter with a circulation of over 2,000. My newsletter has proved to be a remarkable resource for my clients. I have attracted buyers from across the country for my listings through this venue.
We believe in the importance of marketing your property to other brokers. There are over 1,000 real estate licensees in our area. Although we sell many of our own listings, we believe that maximum exposure to the real estate community is critical to your success. We do this by e-mail, by distributing your color brochure and by special mailings to other brokers.
We believe in strategically spaced open houses for brokers and the public. We think it’s critical to hold an open house for brokers as early in our marketing process as possible. At peak times, we hold open houses for buyers. It’s important to present your house to it’s best advantage. Overexposure through open houses can give a negative impression to buyers, so we suggest very careful and thoughtful timing for these open houses.
We are present at showings of your property, not just with our own clients, but with other brokers and their clients as well. We believe that every home should have someone to “speak on it’s behalf” during a showing. Nothing can drive away a buyer faster than walking into a home where no lights have been turned on, the shades not drawn and the morning coffee cup still on the table. Brokers can’t know every detail of every property. It’s our job to know every possible detail about yours and present it to other brokers and their clients.
BUYING A HOME WITH MARION SKUBI
Knowledge is POWER! Our knowledge of the marketplace will give you the power in navigating the Santa Fe real estate market. There is an ocean of real estate data available. We help you interpret it and use it to your best advantage. Santa Fe isn’t a city of cookie cutter homes and home-sites that can be evaluated with numbers -such as price per square foot – alone. Most properties in Santa Fe are unique. We know the neighborhoods. We know the history. We know the process that will lead to the best results for you!
Each of the buyers we work with is unique as well. We dedicate ourselves to listening to your needs, and then going out and finding the right properties for you to choose from. We interact daily with other brokers in Santa Fe. Because of our reputation as a “top producer” we often hear of properties before they are submitted to the Multiple Listing Service or before they even officially go on the market. Many times we hear of properties that will never officially be listed, but are available, none the less.
Santa Fe has historically had many properties on the market in all price ranges. We will help you sort through this maze to find the right location, the property with the best potential for appreciation, and the property that suits your life style – from the historic Eastside with its walled compounds, to the one of akind amenity filled Las Campanas, to acreage with fabulous mountain views.
We work with you not just through your selection process, but until the last “I” is dotted and “T” crossed. We assist you through the offer to purchase and counter offer process until we reach the conclusion you want. The inspection process is critical to any purchase. We’ll help make it easy and productive for you. We’ll assist you through the maze of paperwork involved in title searches and closings. We’ll give you names of real estate attorneys to review any detail of your purchase.
A recent buyer wrote: “Dear Marion – We want to thank you so much for your very professional service and your attention to every detail of our purchase. It was such a pleasure to work with you and we will look forward to referring many of our friends to you.”
We are dedicated to uniting extraordinary properties with extraordinary lives – yours!